The Board of Directors of the Union involved representatives of leading companies in the production of poultry meat: Group of agricultural enterprises "RESOURCE", group "PRODO", Group "Cherkizovo", "Prioskolye", "Agrocomplex". N. I. Tkachev and agricultural holding "BEZRK-Belgrankorm", holding more than 60% on the market of poultry meat. General Director of the National union of poultry producers appointed Sergey Lakhtyukhov. Previously he used to work as head of the Russian veterinary Association.
The members of the union realized that the period of extensive growth of domestic poultry production is over. Follow from that point, the maintenance of Russia's status as one of the leaders of the world poultry production will be possible only for the following reasons. The preservation will be feasible only by the increase of its effectiveness, by the various advanced technologies of developing, slaughter, and processing of poultry meat, a helpful initiation of digital methods of production management. The primary purposes of the union are to consolidate the efforts of key players in the industry to sustain and extra develop of the national poultry industry. Regularly strengthen the competitiveness of domestic poultry products, to create conditions for increasing the demand for poultry meat among Russian consumers. We are ensuring high standards of quality and safety of products and the creation on this basis of significant export potential of the industry, designed to provide the growing role of Russia in the world market of poultry meat and contribute to the active promotion of Russian poultry products to foreign markets.
'The members of the union plan to direct meaningful efforts to actively promote and popularize Russian-made poultry meat in the domestic and foreign markets. We are establishing extensive analytical work to accurately inform the state and society on the growth of national poultry farming. As well as offering recommendations to affected Federal and regional legislative, executive branches on the formation of affirmative business conditions for the further extension of poultry production in Russia
Between the activities of the union are also considered: interaction with associated analysis institutes on the development of new technological solutions for the development of national poultry; active and efficient participation in the development and implementation of federal programs to combat especially dangerous types of animal diseases, and as a consequence, improving the safety of products; active participation in the development and implementation of state programs to support international competitiveness and expansion of exports of agricultural products; interaction with similar industry foreign and international associations, active involvement in the consideration and solution of global problems of interest to the world poultry industry as a whole.
The national union of poultry producers is called to be conducted in its work by the standards of high corporate ethics, the principles of transparency and openness, eagerness to associate with all interested organizations and individuals. Its activities are designed to contribute to the implementation of urgent tasks of the development of national poultry farming, increase its authority within Russia and abroad. The union is ready to accept new members from among those professionally engaged in the production of poultry meat, and organizations that provide services to poultry farms.